Decor Grates Packaging & Display Redesign - Costco Line Review 2025

Developed redesign of Costco 3-Pack Packaging for 2 SKUs, as well as Pallet Trays and on Shelf Displays as a Freelancer in January 2025. I created the insights & strategy deck, crafted creative concept options, built/produced/QC’d production, as well as devising a website wireframe strategy to align with the new brand positioning.

Contributions:
Font / Pantone Selection
Product Photography
Package Design
Display Design
Logo Development
Production Builds
Prototype & QC

Alternate concept from initial proposal.

Alternate concept that included Manor House Logo Redesign.

Nestle Confectionery Display Packaging & Shelf Glorifiers

Working with packaging production files from Nestle’s Chocolate Bar Category Leaders (Smarties, Aero, Coffee Crisp, and Kit Kat) I converted highly complex layered files into multiple display and POP elements. Brand guidelines required precise detail, as well as making sure the mechanical file layers with special print instructions were also consistent. Copywriting also needed to be short and succinct.

The Home Depot Paint Category Packaging System

Updated packaging for Home Depot US helped shoppers navigate the category, leading to increased sales lift (US requires 25% sized Spanish bilingual, as opposed to French in Canada).